App Design
Year
2023
Client
Good Morning
Role
Art Director
UI/UX Designer
Client overview
Good Morning is a modern e-commerce brand specializing in fashion, beauty, and lifestyle products. Known for its commitment to quality and style, the company offers a curated selection of items that cater to individuals seeking simplicity and elegance in their everyday lives. With a focus on creating a seamless online shopping experience, Good Morning combines aesthetic appeal with functionality.
The challenge
My goal was to design a mobile app for Good Morning, a brand known for its online sales of fashion, beauty, and lifestyle products. I wanted the app to reflect their bright, simple, and refined identity while staying true to their unique style and values.
I focused on creating an intuitive and user-friendly experience, ensuring customers could explore and shop effortlessly while driving engagement and boosting conversions.
The solution
I created a minimalist and elegant interface that showcases products with a clean and modern design. The layout uses a bright color palette and carefully placed white spaces to emphasize the brand’s aesthetic while ensuring functionality.
The app features smooth navigation, personalized recommendations, a streamlined checkout process, and subtle animations to enhance engagement.
